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Privacy Policy

How 123-web.uk collects, uses, and protects your personal data. Fully compliant with UK GDPR.

Last updated: 23 June 2026

1. Who We Are

123-web.uk is a website design and development service for tradespeople and small businesses across London and the UK.

Data Controller: Adrian Iscru

Trading as: 123-web.uk

Location: Web Developer based in Woodford, Redbridge, London

Contact: [email protected]

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, I am the data controller responsible for your personal data.

2. What Data We Collect

To build and manage your website, I may collect and process the following types of personal data:

  • Identity & Contact Data: Your name, business name, email address, phone number.
  • Communication Data: WhatsApp messages, emails, SMS, and any other correspondence between us.
  • Project Data: Photos, logos, text, testimonials, service descriptions, pricing, and any other content you send me to use on your website.
  • Technical Data: IP address, browser type, device information when you visit 123-web.uk or your completed website, if analytics are enabled.
  • Financial Data: Invoices and payment records. Note: I do not store full payment card details. Payments are processed via third-party providers such as Stripe, PayPal, or bank transfer.
  • Usage Data: Information about how you use this website and your customer website, if Google Analytics 4 is used on your plan.

3. How We Use Your Data

Your data is used only for the purposes described below:

To build and deliver your website: Using your content, photos, and instructions to design, develop and launch your site.
To communicate with you: Via WhatsApp, email, or phone about your project, updates, maintenance, and support.
For invoicing and payment: To issue invoices, process payments, and keep financial records for HMRC.
For legal compliance: To comply with tax, accounting, and legal obligations.
To improve services: Using anonymised analytics to understand how websites are used and improve performance, only if you have a Growth plan with GA4 enabled.

5. Data Sharing & Third Parties

Your data is never sold, rented, or shared for marketing. I only share data with trusted third parties necessary to deliver your website:

  • Hosting Providers: Such as Cloudflare, Vercel, or Krystal to host your website files securely in the UK/EU.
  • Payment Processors: Stripe, PayPal, or your bank to process payments. They have their own privacy policies.
  • Analytics: Google Analytics 4, only if enabled on your Growth plan. IP addresses are anonymised.
  • Domain Registrars: Such as Namecheap or GoDaddy to register your domain name.
  • Legal/Accounting: HMRC or my accountant for tax compliance, if required by law.

I will never sell your data.

All third parties are UK GDPR compliant and act as data processors under written agreements.

6. Data Retention

I keep your data only as long as necessary:

Client Project Files

Retained for 6 years after project completion for tax and legal purposes, as required by HMRC.

WhatsApp & Email Messages

Deleted within 30 days after project completion, unless you ask me to keep them for ongoing support or testimonials.

Invoices & Payment Records

Kept for 6 years to comply with UK tax law.

Marketing Consent

Until you withdraw consent or 2 years of inactivity.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right to Access

Request a copy of the data I hold about you.

Right to Rectification

Ask me to correct any inaccurate or incomplete data.

Right to Erasure

Request deletion of your data, subject to legal obligations.

Right to Portability

Receive your data in a structured, machine-readable format.

Right to Object

Object to processing based on legitimate interest or direct marketing.

Right to Complain

Lodge a complaint with the ICO if you believe your rights are breached.

To exercise any of these rights, email me at [email protected]. I will respond within 30 days.

Complain to the ICO: If you're unhappy with how I handle your data, you have the right to complain to the Information Commissioner's Office (ICO). Visit ico.org.uk or call 0303 123 1113.

8. Cookies & Tracking

123-web.uk and client websites use cookies in the following ways:

Essential Cookies

Required for the website to function. These cannot be disabled. No personal data is collected.

Analytics Cookies - Google Analytics 4

Used only on Growth plan websites and only with your consent. GA4 helps understand visitor numbers, pages viewed, and how people find the site. IP addresses are anonymised and data is not used for advertising.

You can also control cookies through your browser settings. Note that blocking essential cookies may break website functionality.

9. Data Security

I take data security seriously and use appropriate measures to protect your information:

  • SSL encryption on all websites to protect data in transit
  • Secure cloud storage with 2FA enabled
  • Regular software updates and security patches
  • Encrypted backups of client files
  • WhatsApp end-to-end encryption for messages
  • Limited access: only I, Adrian, access your project data

While I work hard to protect your data, no online service is 100% secure. If you suspect a data breach, contact me immediately at [email protected].

10. International Data Transfers

Your data is stored and processed in the UK where possible. Some third-party services like Google Analytics may transfer data to the US under UK GDPR-approved safeguards such as Standard Contractual Clauses.

Hosting is provided via UK or EU data centres by default. If you require UK-only hosting, please let me know before your project starts.

11. Changes to This Policy

I may update this Privacy Policy to reflect changes in law, my services, or data practices. When I do, I will update the "Last updated" date at the top of this page.

For significant changes, I will notify existing clients via email or WhatsApp. Continued use of my services after changes means you accept the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, your data, or want to exercise your rights, contact me:

Data Controller

Adrian Iscru

123-web.uk

Based in

Woodford, Redbridge, London

WhatsApp

+44 7XXX XXXXXX

I aim to respond to all privacy requests within 72 hours, and will complete your request within 30 days as required by UK GDPR.